Shoppers Confidential Blog

Join SCI while we discuss all things Mystery Shopping/Secret Shopping and insights and feedback related. See how we can work with you to optimize your Customer Experience Program. Gain the data, learn the insights, create the action and improve your bottom line!

Top 5 Things Mystery Shopping can do that Online Reviews Can't

Both reviews and a solid mystery shopping program are essential for monitoring your customer experience, this is true.  However, neither one of them is enough on their own.  Many businesses may think that having a great social listening program is sufficient, but there are some key parts of your customer experience that you will be missing out on by relying on social reviews only.  We are going to share with you a list of the top 5 things (although there are many more) that a great mystery shopping program can do for your customer experience metrics that social listening can't do.

 

"74% of customer experience professionals use surveys for decision-making, making surveys the top data source versus social media or web analytics."-PWC

Insights With A Cause

Particularly in these times, we believe it is important to support those in need and invest in...

Measuring Customer Experience Is Not Enough

Let's paint the picture: 

Maximizing Your Franchise Sales

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We've Teamed Up with Get Ready Inc. for a strong COVID-19 Action Plan!

COVID-19 is an unprecedented global disaster that made a lot of companies move their operations...

Responding To Social Reviews: The Good, The Bad and The Weird

Responding to social reviews on Google, Facebook, Yelp, etc. is key to attracting and maintain...

7 Ways To Run A Customer Experience (CX) Program On A Budget

The 'New Normal' Needs A New Budget

With these evolving times, many advertising and Customer...

4 Step Plan: reopening Safely During COVID 19

The awareness for personal safety has never been greater.  The economy has been deeply impacted...

#ShoppingItForward: Customer Engagement

What is #ShoppingItForward?

Shoppers Confidential is missing connecting with our shoppers and...

Mystery Shoppers Can Benefit From MSPA Americas

What is The MSPA?

MSPA, or Mystery Shoppers Providers Association, is an industry regulatory...