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Automotive mystery shopping programs for car dealerships

Automotive Mystery Shopping

Our customized automotive mystery shopping programs put you in the driver’s seat to improve your customer’s experience with high-quality products and services. In the world of automotive sales, customer service and loyalty are key. Shoppers Confidential provides you with the protection and peace of mind at a reasonable expense.

We can provide you with…

  • Testing the auto sales pitch with test drives
  • Reviewing the showroom
  • Auditing the consultation and finance process
  • Verifying staff knowledge of products or services
  • Evaluating the competition
  • Price checking
  • Customer satisfaction surveys

Mystery Shopping Services for Car Dealerships to Improve Customer Experience


Our trained and certified automotive mystery shoppers act as your eyes and ears. The mystery shoppers visit your car dealership or shop under the guise of a typical customer and report back with their experience.

Do you really know what’s happening on the front line of your company, especially when you’re not available? Just one employee’s poor performance could waste the millions of dollars you spend getting and keeping your customers. – Baron Hilton of Hilton Hotels

Your auto mystery shopping reports give a detailed, objective, and accurate view of your dealership from your customers perspective.


Want the scoop on the competition?

Mystery shoppers will shop around at competitor auto sales centres and dealership and provide you with the “competitive edge!” Compare your sales and service strategies and stay one step ahead.


Do you have concerns about employee integrity issues that you’re not sure how to address?

We’ll work with you to develop a employee integrity program to help identify and control the issue, and assist with incorporating a solution.


Does your business offer customers the old paper method to express their thoughts to you?

Why not give your customers choice and the convenience of providing their comments online? You may then generate statistical reports from the information collected. This saves you and your employees time by not having to manually enter and analyze the data.


Often the only chance you have to make a grade-A first impression is via the telephone.

Are your employees treating inbound calls as an opportunity, not as an interruption or nuisance? Our certified mystery shoppers evaluate the greeting, telephone manner, helpfulness, courtesy, and sales skills. Telephone evaluations are of immeasurable value to Call Centers and Retailers. Calls may also be recorded upon request.


This program entails Customer Sales and Service visits to your establishment. Once the mystery shopper has completed and gathered all the information they need to know, the employee can either be rewarded on the spot by the mystery shopper, or rewarded later.

Rewards are limited only by your imagination. We can help pick the perfect reward for you.


Learn vicariously through your employees’ experience!

Besides yourself, no one knows your company better than your employees. Are they happy? Do they have a great idea to improve morale and sales? Surveys are tailored to discover the information you need to maintain successful sales and auto maintenance teams. Surveys may be administered anonymously or otherwise.


Our certified shoppers visit your website and evaluate every element including selling tactics, checking out (purchase), returns, ease of use and appeal to target audience/market.


Driver’s want reliable automotive dealerships and service stations that they can trust. Ensure that your automotive business has the reputation it deserves by implementing the Voice of the Customer program. We can gain data from your current customers to help you identify any improvements to maintain that customer trust.

Trust the mystery shopping company with the most extensive experience in automotive sales. Contact Shoppers Confidential to learn more about our mystery shopping services that are unique to car dealerships and shops.


Correlating the online reviews and customer feedback with your Mystery Shopping program has never been simpler with our all-in-one portal.  View and aggregate data from your Mystery Shop program and your online reviews and feedback in one place.  Respond to and interact with your reviewers while examining the data.  Reward and celebrate your top performers while creating action plans within the system to help all locations rise to the top.


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