Customer Feedback Surveys and CX Research Across Canada and the US
Turn feedback into strategy.
Customer feedback surveys tell you what your customers think. Our CX research programs bring your feedback together, from Net Promoter Score (NPS), customer satisfaction (CSAT) and Voice of the Customer (VoC) surveys to journey mapping and our Review Reality Check on your Google reviews. Dashboards and automated action plans help your teams act on what they hear. We also run employee engagement and satisfaction surveys, so you can see both sides of the experience.
Programs run in English, French or both. Pair them with mystery shopping to compare what customers say with what they actually experience.
What We Do
Every CX research program can include:
NPS, CSAT and custom customer feedback surveys designed around your goals
Feedback collection through online surveys, email, QR codes, kiosks and interviews
Customer journey mapping across in-store and digital touchpoints
Automated action plans that assign corrective actions to the right people
Dashboards that turn feedback into performance metrics by location and region
Optional API integration with your internal reporting systems
Review Reality Check: The Customer Arc, our Google review reporting, complimentary with every program
Choose Your Program Style
Start with one survey or build a full Voice of the Customer program. We'll help you choose the mix that fits your goals.
NPS Tracking
Measure loyalty with one simple question. See your promoters, passives and detractors, and track the trend over time.
Voice of the Customer (VoC)
Collect direct feedback through online surveys, email, QR codes, kiosks or interviews, and analyze sentiment to improve service.
Customer Journey Mapping
Map every interaction across digital and in-store channels to find friction, missed opportunities and inconsistency.
Automated Action Planning
Turn insights into tasks. Corrective actions are assigned automatically, with deadlines, follow-ups and visibility in one portal.
Not sure which mix fits? Let's build your CX program together.
Surveys We Run
Review Reality Check: The Customer Arc
We don't just count your stars; we map them. We organize your Google reviews into the journey your customers actually take, from first impression to final purchase. Every month, we curate up to five of the most relevant reviews per location, so you can keep a finger on your local reputation without getting buried in data.
Think of it as a weather vane, not a barometer: it shows which way the wind is blowing so you can ask the right questions. It's complimentary with every program.
What We Evaluate
What Customers Say, and What They Actually Experience
Surveys tell you how customers feel. Mystery shopping shows you exactly what happened during the visit. Together they explain why a score went up or down, so you know what to coach.
Our Multi-Channel CX Package combines surveys, mystery shops, internal audits and reputation management in one program, with multi-product discounts. See what shapes the cost of a program.
How a Program Works
Why It Matters
Customer experience drives growth only when it's measured, understood and acted on. In Canada, 51% of consumers cut back after a bad experience, and 14% stop spending with that company altogether (Qualtrics XM Institute, 2025). Feedback programs show you those customers before they leave.
Frequently Asked Questions
Stop guessing. Start listening, and acting.
Tell us about your customers and goals. We'll connect with you within one business day to talk through your program and build your free quote.