Mystery Shopping Programs For Retailers
Knowing what happens on the ground-floor and measuring the experience can make a huge difference in your wallet-share.
Shoppers Confidential can design a mystery shopping program to meet your particular needs. All companies have specific processes in place and it’s important to confirm that your employees are following these tried, tested and true policies. We are your number one resource for finding this information out. Your business depends on how your customers are being treated. We also offer customer satisfaction surveys that can be used independently or in addition to a mystery shopping program.
Our experienced mystery shoppers will conduct site audits, surveys and reviews of your retail business and our expert staff will then analyze the results. We use superior technology to generate reports, charts, and statistical information to see exactly your results are and how the data can be interpreted. We’ll help you put an action plan for improvement in place and deliver it right to your smartphone or tablet.
CUSTOMER SALES & SERVICE AUDITS
Our trained and certified Mystery Shoppers act as your eyes and ears. They’ll visit your establishment under the guise of a typical customer, and report back their experience.
Do you really know what’s happening on the front line of your company, especially when you’re not available? Just one employee’s poor performance could waste the millions of dollars you spend getting and keeping your customers. (Quoted by Baron Hilton of Hilton Hotels).
Your Mystery Shopping reports give detailed, objective, and accurate views of your business from the customers perspective.
COMPETITOR INTELLIGENCE PROGRAM
Want the scoop on the competition?
Mystery Shoppers will shop your competition and provide you with the “competitive edge!” Compare your sales and service strategies and stay one-step ahead.
Do you sell alcohol, tobacco/vaping, or cannabis products? Are you a gaming centre that requires proof-of-age to enter?
Protect yourself, your employees, and your business. Ensure all government compliant Identification procedures are being followed appropriately, and as required. A mystery shopper (of legal age) but still under 21 (or 25) makes a purchase, and reports whether the proper identification was requested.
Our Compliance Program provides invaluable peace of mind!
Do you have concerns about shrinkage or employee integrity issues that you’re not sure how to address?
We’ll work with you to develop a program to help identify and control the issue, and assist with incorporating a solution.
ONLINE COMMENT CARDS
Does your business offer customers the old paper method to express their thoughts to you?
Why not give your customers choice and the convenience of providing their comments online? You may then generate statistical reports from the information collected, and save you and your employees time having to manually enter and analyze the data.
DECOY AGENT SHOPS
An excellent choice for restaurants, bars, convenience, beer and liquor stores.
This program takes the Compliance Program one step further. *Agents and **Decoys visit your establishment together. A Customer Sales and Service audit is performed. The agent takes the lead by requesting an alcohol beverage or tobacco product, followed by the Decoy.
Are your staff serving minors simply because they are accompanied by someone of the age of majority?
*Agent = mystery shopper who has reached the age of majority in your province. **Decoy = minor who is approaching the age of majority.
TELEPHONE (CUSTOMER CARE) EVALUATIONS
Often the only chance you have to make a grade-A first impression is via the telephone.
Are your employees treating inbound calls as an opportunity, not as an interruption or nuisance? Our certified mystery shoppers evaluate the greeting, telephone manner, helpfulness, courtesy, and sales skills. Telephone evaluations are of immeasurable value to Call Centers and Retailers. Calls may also be recorded upon request.
EMPLOYEE REWARDS PROGRAM
This program entails Customer Sales and Service visits to your establishment. Once the mystery shopper has completed and gathered all of the information they need to know, the employee can either be rewarded on the spot by the mystery shopper, or rewarded at a later date.
Rewards are limited only by your imagination. We can help pick the perfect reward for you.
EMPLOYEE SATISFACTION SURVEYS
Learn vicariously through your employees’ experience!
Besides yourself, no one knows your company better than your employees. Are they happy? Do they have a great idea to improve morale and sales? Surveys are tailored to discover the information you need to maintain a successful employer/employee relationship. Surveys may be administered anonymously or otherwise.
Our certified shoppers visit your website and evaluate every element including selling tactics, checking out (purchase), returns, ease of use, and appeal to target audience/market.
VOICE OF THE CUSTOMER PROGRAM
In the competitive retail world, it’s important that your customer’s experience in-store is outstanding. Contrary to Mystery Shopping, our Voice of the Customer program will help you to improve customer experience and identify issues by gaining data directly from your in-store customers.
SOCIAL REPUTATION MANAGEMENT
Correlating the online reviews and customer feedback with your Mystery Shopping program has never been simpler with our all-in-one portal. View and aggregate data from your Mystery Shop program and your online reviews and feedback in one place. Respond to and interact with your reviewers while examining the data. Reward and celebrate your top performers while creating action plans within the system to help all locations rise to the top.