Brand Standard Audits

Brand Consistency is key to repeat business, high NPS, and evangelism.

Ensuring customers receive the same experience in Kitchener, Ontario, Canada and San Francisco, CA, USA, is critical to business repeatability.

Advertising Week notes that research by Lucidpress shows that consistency increases revenue by 23% on average. This means that as people get to know and trust a brand, they're more likely to buy its products or take advantage of its services. On average, brand and content consistency increases revenue by 23%.

The consistent, desired experience builds trust, and trust is the foundation for loyalty and promotion, says William Arruda of Forbes Magazine. He is not wrong. As he noted in his article, if you have a brand with multiple locations and have a poor experience once, you may shrug it off. If the poor experience happens at another location, the customer is more likely to consider it a brand failure than a location failure...and they will tell others about this issue.

Why Brand Standard Audits Are Critical To Multi-Location Businesses

Brand Standard Audits Will:

Identify gaps and inconsistencies between your expectations and the reality
Benchmark location over location, regions over regions, etc., to determine if the gaps are systemic, localized or globalized
Completed by a third party to avoid potential favouritism or other potential perceived issues
Creates a consistent measurable of expectations and allows for streamlined feedback and communication
Reduces confusion/disappointment from customers who are receiving different versions of your brand's expectations
Allow coverage for visits to locations that may be difficult to be visited by corporate/district managers regularly

Why create a brand standards audit program with Shoppers Confidential?

We use an adaptive Micro-Learning system to coach and certify our Brand Standards Auditors on your specific brand standards, observational requirements, and KPIs.
We work collaboratively with you to design an audit form that will offer you the insights and feedback you need and report in a way that makes it easy to understand and compare.
We offer access to the submitted audits in an online portal. The portal access can be limited using security settings to allow a location to see its results, a DM to see only its region, etc.
You can combine the Brand Standards Audit with our programs and services for a holistic view of your business/brand.